In a highly competitive environment, App Store Optimization (ASO) is an essential strategy for increasing an app’s visibility and conversions. Indeed, 65% of app downloads come from searches on App Stores (source: Apple). An effective ASO strategy combines data analysis, optimized content creation and rigorous testing.

In this guide, discover our 5 recommendations for optimizing and boosting your conversions.

This guide was designed with the participation of AppTweak.